Wednesday, July 29, 2015

Local Google Search change: what does it mean for small business?

Searching on Google now makes it possible for users to see which times of the day are busiest at local businesses based on foot traffic, mobile search queries, PC searches and location data. The question becomes what does this mean for local businesses and how will it effect them?

Well, first of all it's kind of scary the amount and detail of data Google keeps track of, isn't it? It could serve to draw in more customers at off peak hours or it could, more likely, just shift peak hours. This could be an interesting social experiment, not that Google pays any attention to social consequences of their actions. They did propose the elimination of the space bar, after all. 

Anyway if you know when peak traffic hours are, a store manager can move staff to better manage the customers. Businesses should be aware of all this anyway. What is interesting here is now the customer knows. So, you're a customer who needs a light bulb right away. You search for light bulbs and find several places that have them and see some are crowded and some are not. What do you do? Do you go to the least crowded store or think well if no one is going to this store there must be something wrong with it. Do you choose the store that is not too crowded but not too empty? Do you go to one of the crowded stores because you think that all those folks must know something and it must be a very good store? What about when it's not something you need right away? Do you fall into old habits and go to the store you always frequent? Do you wait a bit because Google says it's crowded now? Does everybody else do the same thing? We could find out a lot about people through this.

 Of course, it could drive patrons away. As Yogi Berra once said "nobody goes there anymore. it's too crowded" People want service and they want it now and they hate to wait, so they are naturally going to avoid crowded places and times.

You've all heard the term "Big Data". This is Big Data in action, and the information can be very useful to businesses of any size. The question becomes how does a business get hold of that data that Google collects specifically about them for analysis. I'm assuming that Google is keeping all this to themselves. But knowing what is bought and when and when a store is busiest can be of tremendous use to a store in terms of stock, staffing and number of checkout lanes to open., for example. 

 The other thing businesses should be aware of is that this could be used as a marketing focus. Come to our store we are never crowded, which of course will make the store crowded. Come to our store, we have added staff to serve you in peak hours. Come to our store, lots of people do and they all can't be wrong.

Your Big Data computer friends @ Psychsoftpc Follow us on Twitter @Psychsoftpc Like us on Facebook Psychsoftpc  +1 us on Google+ Psychsoftpc

Tuesday, May 5, 2015

In Praise of the Space Bar & Why Google Shouldn't Eliminate It

Here @ Psychsoftpc, we make high performance graphics workstations and awesome gaming computers, so we naturally use them. This means we type, a lot. It also means we use our keyboards for gaming, a lot. A big part of typing and gaming is the spacebar, that wonderful long piece of plastic at the bottom of the keyboard where you rest your thumbs and press when you want to separate words or jump. And we all jump a lot, don't we. The space bar has been around since the invention of the typewriter and functioned admirably ever since. If you're a graphic artist, you use the spacebar, if you're a gamer, you use the spacebar, if you're a blogger / writer / tweeter you use the spacebar. If you use the computer for anything at all, you use the space bar. So it came as a surprise to us @ Psychsoftpc to learn that Google plans to eliminate the space bar on all its Chrome Books. This is either the dumbest marketing and product move since New Coke, the result of too many techies and not enough "regular folks" working at Google or the height of arrogance. The spacebar exists where it does for a reason. Those of us who actually know how to type as opposed to those who use their phone for Twitter and Facebook all the time use the spacebar often. I just used it 237 times! Without the spacebar all of these words would run together. How much fun would reading this post be then?

Google is still pushing these dumb machines (they have no operating system, no local storage and rely on an Internet connection to operate, so they are dumb machines) to schools. Students with these will have to learn to type on machines without a spacebar. Programming, home work, essay writing, even searching on Google will be more difficult. Do we really want our students to learn on machines that won't carry over to the real world?

We need the spacebar, let's fight to keep it.

Your Friendly Gaming Computer & Graphics Workstation  Manufacturer Psychsoftpc
Follow us on Twitter @Psychsoftpc

Thursday, April 3, 2014

The End of Windows XP is Near! Let Psychsoftpc Help you survive the Coming XPocalypse!

The End of Windows XP is Near! Don't Leave Yourself Open to Attacks & Viruses! Contact Psychsoftpc Today To Move From Your Windows XP Machine to a High Performance Windows 7 or Windows 8 PC Today!

The End of XP is Near, So It’s Time To Say Goodbye XP, It’s Been Nice Knowing You

Windows XP support ends soon. Windows XP support ends soon and if you run a business you will no longer be in compliance with many State's Privacy Laws if you fail to upgrade before support runs out. This will leave your company subject to fines and penalties. You may also run into problems processing credit cards since any machine running XP will not be PCI compliant. If you are a health care provider or medical facility, you will no longer be HIPAA compliant if you still have XP machines. Time is running out! You need to act now!
Whether you are replacing small business computers or your home office machine, Psychsoftpc specialists can customize the perfect plan for you.  Call Psychsoftpc @ 617-471-8733 today or pick put your new machine by clicking on the link

Hassle-free upgrade

Switching to Windows 7 or Windows 8 is the only way to keep receiving the latest security updates and support from Microsoft and other software and hardware manufacturers. Not many companies will support XP in their products going forward. Don't be left behind! Psychsoft makes the transition fast, easy, and worry-free with minimal downtime and provides comprehensive support to maintain business continuity. Don’t leave yourself vulnerable to attacks, hacking, identity theft and credit card theft of your customers, attacks on your banking and credit card information and viruses! Upgrade now to protect your business! The clock is ticking! Call Psychsoftpc today @ 617-471-8733 or click the link below to

Upgrading Brings You the Benefits of...


Gain as much as 45 extra hours of productivity per year for every five employees upgraded to Windows 7.  Since most new software and new hardware will stop support of Windows XP, the ONLY way to take advantage of productivity gains in new software and hardware is to upgrade to Windows 7 or 8. If you need a new printer, good luck finding one with XP driver support. Want to run the next version of Office or Photoshop? Well, you can forget about that if you have XP. Plus, with a newer version of Windows, you can take advantage of a true 64 bit operating system, meaning applications will run better and faster than on the old XP 32 bit OS. Don’t lag behind our competitors! Call Psychsoftpc Now @ 617-471-8733!


Keep your systems safe by upgrading to Windows 7 or Windows 8 for ongoing Microsoft support. Those who do not upgrade from Windows XP when Microsoft ends support will be at risk of attack as hackers reverse engineer security updates for newer versions of the Windows OS to look for exploits that may remain unpatched in unsupported Windows XP. "If it does, attackers will attempt to develop exploit code that can take advantage of those vulnerabilities on Windows XP. Since a security update will never become available for Windows XP to address these vulnerabilities, Windows XP will essentially have a zero-day vulnerability forever." Many antivirus programs, such as the free Microsoft one that so many use will no longer support XP as well. This leaves you open to viruses with no cure available. So, stay safe and migrate now or live to regret it.  Don’t risk regret! Call Psychsoftpc Today @ 617-471-8733.

Peace of Mind

Migrating to Windows 7 or 8 will lower your maintenance costs and downtime, leaving you with the peace of mind that you can get things done. Let’s face it, if you are running XP, chances are your computer is as old as the hills, which means it is bound to break down and often. Plus, it probably can’t run all that fancy new software you’ve been hearing about. Migrating now will give you the ability to run newer apps worry free and a rest from trying to keep an old machine running long enough to get your work done.

Call Psychsoftpc today @ 617-471-8733 or Email us @

Wednesday, August 28, 2013

Google will only take my car away when they pry the steering wheel from my cold, dead hand

Okay, as an American, I love to drive. Most Americans do. And I, like most Americans, love my car. To us, driving is a right of passage, you turn 16, you get to drive. It is so iconic that SWTOR actually put it in the game. Yes, they call it a speeder, but let's face it, it's a CAR! And owning a car is special, especially that first one. Even if it's a junk heap, it's ours. Cars represent freedom. We can go wherever we please, whenever we please. Need to go to the supermarket? Hop in the car. Want to hit Mcdonalds Drive through, hop in the car. Want to take Route 66 out to LA, hop in the car.

Well, Google wants to change all that with their robocars. Yes, cars that drive themselves are cool and all, but Google wants to go well beyond that. Google's aim is to eliminate driving altogether. If Google has its way, only Google robocars would be allowed on the road. On top of that, Google wants to ban the personal automobile! Yes, Google would have its own fleet of robotaxis, which would be the only cars allowed on the roads. Want to go to the supermarket, call a Google robotaxi. Want to hit the Mcdonalds drive through, call a Google robotaxi. Google is touting this as a safety issue, but let's be honest here, it is Google taking over another aspect of our daily lives for profit.

The result on the economy would be devastating, but Google would make out fine. ALL auto plants would close because only Google would be allowed to make cars. ALL gas and service stations would close, too, as well as all auto parts stores. Insurance companies would face massive layoffs. Not to mention all the taxi drivers that would be put out of work. And for what? To give Google more money and more control?

Let's just say NO to this. No, Google you cannot take away my car. No, Google, you can not take away my freedom. No, Google, you cannot control my life.

Remember, when cars are outlawed, only outlaws will have cars.

Your Gaming PC friends and car lovers @ Psychsoftpc

Wednesday, July 31, 2013

Note to Google: New England is in the United States

We changed our slogan from Traditional New England Craftsmanship to Traditional Massachusetts Craftsmanship because ‪Google‬ thought we were a European Company instead of being located in the USA. Evidently ‪Google‬ doesn't think the American Revolution happened & still thinks of us in Boston as part of the colonies of Great Britain.

Your Gamer Friends @ Psychsoftpc in Quincy / Boston Massachusetts in the United States no matter what Google may think!

Thursday, June 13, 2013

Dragon Age Inquisition Trailer

Hey, no one expects the Spanish Inquisition! But lots of folks have been eagerly awaiting the Dragon Age Inquisition trailer featuring a certain witch we all know. So, here it is:

Your gamer friends @ Psychsoftpc

Sunday, May 19, 2013

Windows 8 Sucks and the choice of Operating Systems

We've been hearing it a lot lately, Windows 8 sucks! Well, some people like it, some people hate it and some folks want to bend it to their will and turn it back into Windows 7 with Metro UI switcher (STILL included with every Windows 8 system we ship), which even restores the Start button and Menu!!! Hiding the shutdown button in the Systems Settings? Seriously Microsoft, what were you thinking?

But in the end, the heart wants what the heart wants and who are we to stand in your way. With us, it's always been about empowering the user and offering choices, so that's what we're doing going forward.

So, if you want your system with Windows 7 instead of Windows 8, you can choose that. Just look for the checkbox on the order page and choose Windows 7.

Do you prefer Linux? Many folks do! So we're offering that option on ALL of our non-specialized machines, (Our Digital Signage, Text Messaging and Point of Sales Signage Printing systems don't come with Linux, sorry).

We are even giving you your choice of Linux Distro! You can choose Debian Linux, SUSE Linux or Ubuntu Linux!

Unlike the big guys or the folks that were bought by the big guys, we are small and can be more responsive and agile. So we can offer you choices. And we will.

Your High Performance PC friends @Psychsoftpc